Author Archives: Aimee
Wikipedia – a friend or a foe
When someone types your company name into Google, you want to own as many of the results as possible. Your company web site, your blog, your Facebook business page, your Yelp listing, and other business profile pages will often rank … Continue reading
Google + …..Really?
Facebook has emerged as the king of social media marketing, not only for individuals, but for businesses as well. However, Google – another on-line icon – is taking a stab at a social media forum of its own through Google+. … Continue reading
Client Mash-Up!
Ideas are always brewing at Zumablue…..we have one client, Bellavino – a restaurant and wine bar who serve fabulous food and wine. And another client – Sweet Arleen’s, who create delectable cupcakes and bread puddings, and have won Food Network’s … Continue reading
E-blasting for Likes
So you have decided to incorporate social media marketing into your overall marketing strategy – CHECK You created a customized, branded Facebook page for your business – CHECK You spread the word among your friends, employees, partners, and customers to … Continue reading
Increasing Brand Awareness
Sweepstakes, contests, and coupon/give-away campaigns can be a valuable tool in building your brand awareness. While all three tools offer valuable results, the kind of campaign you should run depends on the goal of your campaign. In a sweepstakes the … Continue reading
