Challenge

Create two event ads for 805 Living magazine that could easily be converted into full size posters and email ad campaign.

Approach

Zumablue took a look at Bellavino's current ad concept, which marketed the restaurant's high-end location and exquisite menu. While effective as a branded ad, the current look would not clearly represent itself as a event not-to-be missed. With that in mind, Zumablue developed a more dynamic and eye-catching look which could be carried to other marketing tools.

Solution

Zumablue used specific type treatments to portray each event, to portray Bellavino's elegant, jazzy, one-of-a-kind personality. The New Year's Eve ad depicted a Jazz band as its headliner and used type treatments that were familiar from the 30s and 40s when blue note was popular. This same approach of type treatment was then used in the Valentine's ad, so both ads could have a similar theme, while each carrying its own unique and distinctive look.

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