Challenge

Refine the existing logo and develop a signature brochure to highlight and brand Diaz Human Performance (DHP) as a leader in the fitness and sports performance industry. With an upcoming sports event, DHP wanted to assure presence and visibility to generate interest with potential clients.

Background

DHP is an elite training facility for individuals looking to take their sports performance to greater heights. With a newly opened high-end facility, DHP also offers exclusive training wear and fashion. DHP already displayed signage at their storefront facility, with a basic logo and color scheme established. Zumablue took on the challenge to refine these signature elements prior to designing their business and appointment cards, and developing a strong marketing brochure.

Solution

The logo was tackled first to determine the overall direction for typography and color palette. Typography was indeed a basis for DHP's signature identity as it conveyed an edgy, high-tech and dynamic personality. The same approach was followed in developing the services brochure. Active and fresh photos were selected to bring emotion, spirit and movement to this piece. Colors were manipulated to coordinate with the theme; and lines with various angles and widths were used to represent speed, motion, and intensity-all strong attributes of DHP's marketing statement.

Results

Working under a strict deadline, DHP was proud to exhibit their new look. Zumablue's established relationship with print vendors was instrumental in meeting DHP's needs for time and budget.

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