We Won! We Won! We Won!

Zumablue is co-winner of a 2006 Public Relations Society of America (PRSA) "PRIsm" award. The Los Angeles Chapter of PRSA recognized Zumablue and its client, L.A. Care Health Plan, in the Corporate Branding category.

Zumablue has worked with L.A. Care Health Plan for more than a year on redesigning the organization's look on all its corporate collateral. L.A. Care serves nearly 800,000 low-income and vulnerable residents of Los Angeles County through public programs including Medi-Cal, Healthy Families, and Healthy Kids.

Zumablue's challenge was to create a distinct, recognizable and symbiotic branding design that was thematic across different audiences, and could be applied to hundreds of different marketing and other materials. The branding plan supported pieces translated into as many as nine different languages. The result was a corporate branding plan that included electronic templates so that the health plan's internal graphics designers could duplicate the design and apply it to new pieces.

We are pleased that our brand redesigning efforts resulted in recognition for our client, L.A. Care Health Plan. We are especially gratified that our efforts are helping L.A. Care spread their message of the importance of providing health coverage for all. Congratulations to all our hardworking friends at L.A. Care Health Plan!

Did you know ... Zumablue has won two MarCom Gold Awards for its marketing campaign of OAO Healthcare Solutions, and has been nominated three times by the Maggie Awards for its excellent work with 805 Living magazine?

It's time to make your marketing work for you!

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