Challenge

Create a two-color newsletter for WellPoint's dental division, that can be rebranded across four different entities and distributed in various states.

Background

WellPoint needed to develop quickly their first provider newsletter, to be distributed across different brand guidelines nationwide (Blue Cross of California, WellPoint, Anthem, and UniCare). Providers are typically bombarded daily with mass amount of information. WellPoint needed to make sure that their communiqué would be read, from beginning to end.

Solution

With Zumablue's vast experience in the health care industry, this request was handled quite effectively with a clean, open and easy-to-read design. Dental refresh used pictures that conveyed the simplicity in managing daily activities under the WellPoint umbrella, thus reflecting in positive and increased customer satisfaction. Important information was highlighted in a simple yet effective manner. Corporate colors were used across each brand, and slight adjustments to color mixture and composition controlled for proper printing and great final results.

Results

Each piece was successfully branded and the colors were exceptional! After a series of internal review and approval, the first four versions of Dental Refresh will soon be carried to other lines of business within the organization.

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marketing ’ΔΆ advertising ’ΔΆ branding ’ΔΆ print ’ΔΆ web ’ΔΆ photography ’ΔΆ results!