The Blue Cross and Blue Shield brands are the nation's oldest and largest family of health benefits companies and the most recognized brands in the health insurance industry. Zumablue was involved in a comprehensive branding campaign for Blue Shield of California. We developed “The Healthy Family” campaign which integrated custom illustrations into children’s photos to show what they wanted to be when they grew up. The campaign included a package of pieces that were translated into multiple languages with images that respectfully reflected diverse customs and traditions.
