For the last 30 years Cybertouch has been a global leader in the design and fabrication of intricate, high-end touch screen monitors. CyberTouch needed a new brand that would reflect the sophistication of their products and position them as an icon in their industry, all the while incorporating their highly recognized logo. The new brand must maintain a dual identity: a sexy side that appealed to their client’s marketing department and a highly factual side that appeased the engineering department. Zumablue developed a marketing strategy that effectively represents their complex products and fluid forward movement in the industry, while creating a sleek image that conveys the superiority of their brand.
