Challenge
A newly founded company without a business name or a visual identity came to Zumablue for overall creative and marketing direction. The owners created a new niche in the canine community, and were developing a facility with high-end products and services far beyond it ever imagined. K9s Only officially opened its doors in March 2007.
Background
K9s Only is a 12,000-square-feet all-inclusive destination for man’s best friend. With services as varied as training, boarding, daycare, wellness, and grooming, their new identity needed to convey experience and warmth in a friendly and homey environment. Upscale but accessible, with many services combined into one facility, this is a project that has an exciting potential and require some creative bark!
Solution
Zumablue brainstormed and presented multiple available business names and Web domains before selecting the descriptive and to-the-point “K9s Only.” Rich and fun colors were selected in the development of the signature logo that incorporated icons to identify the range of services offered. The modern and distinctive signage is now prominently displayed at their location, and the staff proudly wears K9s Only shirts.
Various marketing and advertising materials were developed to support their initial push. A photoshoot was staged to design a multi-step and fold brochure, direct mail pieces, banners and self-standing displays, and various color and black-and-white ads for increased local visibility. Stationery is well defined with matching gift certificate, thank you card, and product label.
K9s Only officially open their doors in March, with a heavily attended red carpet open house. The invitation ensemble reflected the fun yet upscale feel that K9s Only offers.
Results
K9s Only has already garnered much success in its infancy. Holiday weekends are booked weeks in advance. Zumablue is continually developing marketing tools for K9s Only. Look for a revamped Web site, new brochure, car signage, and more specialty products for its store.