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Cybertouch Re-Branding

Wednesday, April 1st, 2009

Challenge

Create a new brand to appeal to both of the right and left brain crowd. Sexy enough to entice the designers and management while providing details to engineers.

Result

New brand direction for CyberTouch’s Audio Video division called CyberTouch AV. The rebranding was rolled out in a multi phased approach out to address the company’s immediate needs. Fluid organic waves on black created the desired look and feel while the technical information was layout in a way to allow for easy search.

CyberTouch OEM also benefited from this approach. The two divisions of the company now enjoy their own identity.

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Posted in Cybertouch, Portfolio |

The Lamp Genie

Thursday, March 26th, 2009

Visit the Web site.

 

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Posted in Portfolio, The Lamp Genie |

Kalon Brochure

Sunday, March 15th, 2009

Scope

Design a brochure for a new and rare wine for Herzog Wine Cellars.

Solution

Further developing Herzog’s brand with typography and colors Zumablue set out to create a brochure that shows the exclusivity of the wine and the robust flavors it has achieved. Part of the project scope was to shoot bottles for a wine that has not gone into production visually. Zumablue successfully took the bottle design and mocked it up to be used in a photo shoot. The bottles were then placed in the design to be the prominent element in the design.

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Posted in Herzog Wine Cellars, Portfolio |

City of Calabasas Schedules

Sunday, March 1st, 2009

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Posted in City of Calabsas, Portfolio |

Donor Branding

Sunday, February 1st, 2009

Scope

Over the course of various projects Boys & Girls Clubs of Greater Oxnard and Port Hueneme (BGCOP) requested brochures that focused on the donor to raise funds for various programs and services.

Solution

The initial brochure was given the first touch of this new donor branding and the subsequent brochures followed at later dates. Careful consideration was taken into account of the current branding (also developed by Zumablue) by using the same color palette as well as typography. BGCOP requested the new donor branding to have a more mature take than their programming brand. Zumablue designed these pieces  to appeal to high-class individuals who open their hearts and wallets to BGCOP.

As new brochures trickled in to Zumablue over the coming months the same branding was implemented and further developed to have a uniform look.

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Posted in Boys & Girls Clubs of Greater Oxnard and Port Hueneme, Portfolio |

Paraiso Town Center Photoshoot

Friday, November 28th, 2008

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Posted in Paraiso Town Center, Portfolio |

Stand up for Kids 2008

Wednesday, November 26th, 2008

Scope

Create and brand a program booklet which previously had a loss in direction.

Solution

The logo and some previous branding was provided to Zumablue to take to the next level. What once looked like something printed at Kinko’s was given a new spark. Zumablue took the current logo and implemented a design for the Stand Up For Kids Gala which gave it a new sense of pride.

Zumablue trafficked ads, pagination, and coordinated with the printer to turn around a project that was on a tight deadline.

Posted in Boys & Girls Clubs of Conejo & Las Virgenes, Portfolio |

Boys & Girls Clubs : Conejo and Las Virgenes Branding

Friday, September 26th, 2008

Scope

Boys & Girls Clubs of Conejo and Las Virgenes came to Zumablue to gain a uniform branding in their marketing pieces.

Solution

Over the course of several months and several different projects Zumablue created a new brand that gave the Club a youthful and invigorating look.

Of the vairous projects the ones featured include:

  • Club View – An informational overview of the Club and services
  • Club Courier – A bi-annual newsletter
  • Marketing banners displayed on Thousand Oaks Blvd.

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Posted in Boys & Girls Clubs of Conejo & Las Virgenes, Portfolio |

Treat Sweets Re-Brand

Friday, September 5th, 2008

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Posted in Client, Portfolio, Treat Sweets |

Ventura County Wine Trail Brochure

Saturday, July 26th, 2008

Scope

Help a brand new association get on its feet with their first marketing brochure.

Solution

The Ventura County Wine Trail brochure was to be the main marketing piece used to help the wineries of the Ventura County area market themselves to tourists and locals alike. 

They came with a folding paper concept and Zumablue took that idea and ran with it. An important aspect of the brochure was incorporating a map of all the wineries, restaurants, and hotels. Zumablue took the idea and used it to be a part of the design. The ocean and land of the map are weaved seamlessly as a part of the overall design while still taking a prominent role in the piece.

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Posted in Portfolio, Ventura County Wine Trail |

K9s Only Brochure

Thursday, May 1st, 2008

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Posted in K9s Only, Portfolio |

WellPoint Dental

Friday, October 26th, 2007

Scope

Create a two-color newsletter for WellPoint’s dental division, that can be rebranded across four different entities and distributed in various states.

Background

WellPoint needed to develop their first provider newsletter, to be distributed across different brand guidelines nationwide (Blue Cross of California, WellPoint, Anthem, and UniCare). WellPoint needed to make sure that their communiqué would be read, from beginning to end.

Solution

With Zumablue’s vast experience in the health care industry, this request was handled effectively with a clean, open and easy-to-read design. Dental refresh used pictures that conveyed the simplicity in managing daily activities under the WellPoint umbrella. Important information was highlighted in a simple yet effective manner. Corporate colors were used across each brand, and slight adjustments to color mixture and composition controlled for proper printing and great final results.

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Posted in Portfolio, WellPoint Dental |

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