Scope
Over the course of various projects Boys & Girls Clubs of Greater Oxnard and Port Hueneme (BGCOP) requested brochures that focused on the donor to raise funds for various programs and services.
Solution
The initial brochure was given the first touch of this new donor branding and the subsequent brochures followed at later dates. Careful consideration was taken into account of the current branding (also developed by Zumablue) by using the same color palette as well as typography. BGCOP requested the new donor branding to have a more mature take than their programming brand. Zumablue designed these pieces to appeal to high-class individuals who open their hearts and wallets to BGCOP.
As new brochures trickled in to Zumablue over the coming months the same branding was implemented and further developed to have a uniform look.