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WellPoint Dental

Friday, October 26th, 2007

Scope

Create a two-color newsletter for WellPoint’s dental division, that can be rebranded across four different entities and distributed in various states.

Background

WellPoint needed to develop their first provider newsletter, to be distributed across different brand guidelines nationwide (Blue Cross of California, WellPoint, Anthem, and UniCare). WellPoint needed to make sure that their communiqué would be read, from beginning to end.

Solution

With Zumablue’s vast experience in the health care industry, this request was handled effectively with a clean, open and easy-to-read design. Dental refresh used pictures that conveyed the simplicity in managing daily activities under the WellPoint umbrella. Important information was highlighted in a simple yet effective manner. Corporate colors were used across each brand, and slight adjustments to color mixture and composition controlled for proper printing and great final results.

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Posted in Portfolio, WellPoint Dental |

K9s Only Branding

Sunday, August 26th, 2007

Challenge

A newly founded company without a business name or a visual identity came to Zumablue for overall creative and marketing direction. The owners created a new niche in the canine community, and were developing a facility with high-end products and services far beyond it ever imagined. K9s Only officially opened its doors in March 2007.

Background

K9s Only is a 12,000-square-feet all-inclusive destination for man’s best friend. With services as varied as training, boarding, daycare, wellness, and grooming, their new identity needed to convey experience and warmth in a friendly and homey environment. Upscale but accessible, with many services combined into one facility, this is a project that has an exciting potential and require some creative bark!

Solution

Zumablue brainstormed and presented multiple available business names and Web domains before selecting the descriptive and to-the-point “K9s Only.” Rich and fun colors were selected in the development of the signature logo that incorporated icons to identify the range of services offered. The modern and distinctive signage is now prominently displayed at their location, and the staff proudly wears K9s Only shirts.

Various marketing and advertising materials were developed to support their initial push. A photoshoot was staged to design a multi-step and fold brochure, direct mail pieces, banners and self-standing displays, and various color and black-and-white ads for increased local visibility. Stationery is well defined with matching gift certificate, thank you card, and product label.

K9s Only officially open their doors in March, with a heavily attended red carpet open house. The invitation ensemble reflected the fun yet upscale feel that K9s Only offers.

Results

K9s Only has already garnered much success in its infancy. Holiday weekends are booked weeks in advance. Zumablue is continually developing marketing tools for K9s Only. Look for a revamped Web site, new brochure, car signage, and more specialty products for its store.

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Posted in Portfolio |

Nuts for Mutts: The Show 2007

Friday, May 25th, 2007

Challenge

Create an exciting and fun advertising campaign that exemplifies the spirit of Nuts for Mutts, and that generates a large attendance at this year’s public event.

Background

Nuts for Mutts: The Show is an annual public charity event that raises funds for New Leash On Life’s Lend A Paw program. This program is designed to rescue dogs from shelters, and train them to be companion or therapy dogs for children with autism. Take the Westminster Dog Show, add a lot of goofy fun, and replace their categories with something a little less traditional like “Fastest Eater” and “Best Kisser,” and you have Nuts for Mutts! The success of New Leash On Life and their Lend A Paw program relies heavily on attendance and registration to this one-day event.

Solution

Zumablue wanted to drive the message home of a fun-filled day of dogs, celebrities, music and amazing prizes. Honing in on the aspect of non-traditional show categories, Zumablue took it a step further in their advertising campaign by creating new and zany categories, like “Hairiest Ears,” to grab the public’s attention and convey the overall appeal of the event. A series of color and black-and-white ads were strategically placed in several magazines and newspapers, and mass-mail pieces were also developed to support their print and radio campaign. Zumablue also designed original and unique shirts and other apparel to keep the organization visible throughout the year.

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Posted in New Leash on Life, Portfolio |

Connect for Kids

Wednesday, May 23rd, 2007

Challenge

Develop a new, young and fresh look to the Connect for Kids newsletter in less than 72 hours, and under a very tight budget.

Approach

To brainstorm quickly and provide the Boys & Girls Club with not only a fresh new look, but an effective and memorable newsletter that would become a branded communication tool for future editions.

Solution

As a non-profit organization, the Boys & Girls Club has little funds and resources to focus on their newsletter. Zumablue came up with a design that is clean but also visually appealing. Using strong negative space and bright colors, Zumablue helped this piece become a huge success!

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Posted in Boys & Girls Clubs of Greater Oxnard and Port Hueneme, Portfolio |

Campaign for Kids Breakfast 2007

Thursday, April 26th, 2007

Scope

Create a design concept that spoke an early to rise feeling.

Solution

Zunablue set out to create a design that gave a early morning sun-rise feeling. Using bright yellow colors and sun rays Zumablue communicated the idea of a morning fundraising event.

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Posted in Boys & Girls Clubs of Greater Oxnard and Port Hueneme, Portfolio |

Herzog Wine Cellars Collateral

Monday, March 26th, 2007

Scope

Create a brand for Herzog Wine Cellars the can be used in various projects.

Solution

The main focus was to use typography to show the clean and elegant feeling of Herzog Wine Cellars. The solid amount of gold made Herzog stick out from other wineries while still giving them a professional look with clean lines and vibrant photography. 

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Posted in Herzog Wine Cellars, Portfolio |

New Years and Valentine’s Events

Saturday, February 24th, 2007

Challenge

Create two event ads for 805 Living magazine that could easily be converted into full size posters and email ad campaign.

Approach

Zumablue took a look at Bellavino’s current ad concept, which marketed the restaurant’s high-end location and exquisite menu. While effective as a branded ad, the current look would not clearly represent itself as a event not-to-be missed. With that in mind, Zumablue developed a more dynamic and eye-catching look which could be carried to other marketing tools.

Solution

Zumablue used specific type treatments to portray each event, to portray Bellavino’s elegant, jazzy, one-of-a-kind personality. The New Year’s Eve ad depicted a Jazz band as its headliner and used type treatments that were familiar from the 30s and 40s when blue note was popular. This same approach of type treatment was then used in the Valentine’s ad, so both ads could have a similar theme, while each carrying its own unique and distinctive look

Posted in Bellavino Wine Bar, Portfolio |

We Won! We Won! We Won!

Friday, December 1st, 2006

Zumablue is co-winner of a 2006 Public Relations Society of America (PRSA) “PRIsm” award. The Los Angeles Chapter of PRSA recognized Zumablue and its client, L.A. Care Health Plan, in the Corporate Branding category.

Zumablue has worked with L.A. Care Health Plan for more than a year on redesigning the organization’s look on all its corporate collateral. L.A. Care serves nearly 800,000 low-income and vulnerable residents of Los Angeles County through public programs including Medi-Cal, Healthy Families, and Healthy Kids.

Zumablue’s challenge was to create a distinct, recognizable and symbiotic branding design that was thematic across different audiences, and could be applied to hundreds of different marketing and other materials. The branding plan supported pieces translated into as many as nine different languages. The result was a corporate branding plan that included electronic templates so that the health plan’s internal graphics designers could duplicate the design and apply it to new pieces.

We are pleased that our brand redesigning efforts resulted in recognition for our client, L.A. Care Health Plan. We are especially gratified that our efforts are helping L.A. Care spread their message of the importance of providing health coverage for all. Congratulations to all our hardworking friends at L.A. Care Health Plan!

Did you know … Zumablue has won two MarCom Gold Awards for its marketing campaign of OAO Healthcare Solutions, and has been nominated three times by the Maggie Awards for its excellent work with 805 Living magazine?

It’s time to make your marketing work for you!

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Posted in L.A. Care Health Plan, Portfolio |

HCIM

Sunday, March 26th, 2006

Posted in HCIM, Portfolio |

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