Challenge
Create a new brand to appeal to both of the right and left brain crowd. Sexy enough to entice the designers and management while providing details to engineers.
Result
New brand direction for CyberTouch’s Audio Video division called CyberTouch AV. The rebranding was rolled out in a multi phased approach out to address the company’s immediate needs. Fluid organic waves on black created the desired look and feel while the technical information was layout in a way to allow for easy search.
CyberTouch OEM also benefited from this approach. The two divisions of the company now enjoy their own identity.