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Posts Tagged ‘design’

Ventura County Wine Trail Brochure

Saturday, July 26th, 2008

Scope

Help a brand new association get on its feet with their first marketing brochure.

Solution

The Ventura County Wine Trail brochure was to be the main marketing piece used to help the wineries of the Ventura County area market themselves to tourists and locals alike. 

They came with a folding paper concept and Zumablue took that idea and ran with it. An important aspect of the brochure was incorporating a map of all the wineries, restaurants, and hotels. Zumablue took the idea and used it to be a part of the design. The ocean and land of the map are weaved seamlessly as a part of the overall design while still taking a prominent role in the piece.

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Posted in Portfolio, Ventura County Wine Trail |

WellPoint Dental

Friday, October 26th, 2007

Scope

Create a two-color newsletter for WellPoint’s dental division, that can be rebranded across four different entities and distributed in various states.

Background

WellPoint needed to develop their first provider newsletter, to be distributed across different brand guidelines nationwide (Blue Cross of California, WellPoint, Anthem, and UniCare). WellPoint needed to make sure that their communiqué would be read, from beginning to end.

Solution

With Zumablue’s vast experience in the health care industry, this request was handled effectively with a clean, open and easy-to-read design. Dental refresh used pictures that conveyed the simplicity in managing daily activities under the WellPoint umbrella. Important information was highlighted in a simple yet effective manner. Corporate colors were used across each brand, and slight adjustments to color mixture and composition controlled for proper printing and great final results.

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Posted in Portfolio, WellPoint Dental |